A weekly complete tour of southern and central California is whats required to bring the not only the freshest but the best quality live urchin row. I go through extra hardship to ensure the roe that does not touch contaminated harbor water by avoiding any recirculation near Avalon or San Pedro harbors. The live urchin available are from the deep waters of Southern California where the best quality in the state has always been located. Don't settle for inferior quality that has been keep alive in harbor water, or dove by someone other than the harvester. My prices are higher because my product is better, I guarantee the quality. The urchins are brought directly to the customer as soon as they are taken off the boat with water being refreshed at the half way point.